Boutique Advisory · Mumbai · Est. 2020

MCODE

Enter and Grow in the India market with experienced industry professionals.

MCode Ventures is a Mumbai-based boutique advisory firm helping global brands, media businesses, and sports IP owners enter and grow the India market, scale operations, and monetise content — with founding partners engaged on every mandate.

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Discipline: Boutique advisory
Engagement: Founder-led
Ground: India & cross-border
Practice: Five capabilities

Five practices, mapped to your mandateFive practices

01India Market Entry & Growth 02Brand & Marketing 03Creative & Media Agency Selection 04Media & IP Monetisation 05Production Advisory

01 — The Thesis

Why we exist.

India is the world's most significant and fastest growing market — but the hardest to read from the outside. We understand India.

Most brands, Indian and global, enter with a dream on a document. We help realise those dreams through insights built on cross-category experience, industry relationships, commercial understanding, and operating logic built over three decades.

We write playbooks from experience, not observation.

02 — By the Measure

Built from experience.

Our perspective comes from building and growing businesses from within — giving us a practical understanding of growth, complexity, and change.

30⁺

Years operating across
brands, media & culture

$100M⁺

In revenues managed
across mandates

Founding partners.
Senior-led, always

Market we know
better than anyone

03 — The Practice

Five capabilities. One insider's view of India.

We bring together the right capabilities for each mandate and stay involved through execution — with a focus on outcomes over presentations.

Distribution partnerships, ecosystem access, localisation strategy, and commercial structuring for global businesses scaling into India.

Market mapping & opportunity sizing
Distribution architecture
Commercial structuring
Channel partner identification

Positioning, go-to-market, and growth systems for consumer brands and investor-stage businesses ready to scale with clarity.

Brand positioning
Go-to-market strategy
Marketing organisation design
Investor narrative

Independent advisory on agency pitches, roster restructuring, compensation best practices, and creative partner selection — without conflicts of interest.

Independent pitch management
Roster restructuring
Contract structuring
Performance frameworks
Agency compensation best practices

Sponsorship architecture, broadcast and streaming rights strategy, IP commercialisation, and content partnerships.

Sponsorship architecture
Broadcast rights strategy
IP commercialisation
OTT platform strategy

Governance frameworks, cost benchmarking, and production strategy across films, web series, TVCs, and branded content.

Production benchmarking
Governance design
Vendor recommendation & evaluation
Slate-level strategy

Read the full practice →

04 — Selected Work

The work, in practice.

We keep client relationships private, but the outcomes are not. Each engagement is sized to the situation — from single-question strategic diagnostics to ongoing advisory across growth, transformation, and evolving market realities.

Case 01 India Entry A global OTT platform's India content acquisition model, rebuilt basis market dynamics

India Market Entry · 6-month engagement

70% market coverage with commercial relevance linked to audience size

Challenge: A global media platform with Indian content stalled due to high acquisition budgets.
Solution: Rebuilt the acquisition budget with a new commercial structure with Indian catalogue owners.
Result: A repositioned operating model in favour of the start-up, with three anchor partnerships across three languages.

35%

Efficiency uplift

6 Mo

Engagement

28%

Cost reduction

Case 02 Sports IP A premium wrestling league live event in India

Sports IP & Sponsorship

No takers despite high viewership ratings

Challenge: A premium wrestling league live event with high viewership ratings, rejected by leading brands for sponsorship.
Solution: Rebuilt the sponsorship taxonomy and restructured tier-level inventory ahead of a new rights cycle.
Result: Cleaner category boundaries, materially higher per-deal value, and a multi-year roadmap.

3×

Per-tier uplift

5 Yr

Roadmap horizon

New tier structures

See all selected work →

05 — Sectors

Operating depth across six sectors.

If you are launching, scaling, or evaluating — we bring clarity. Our perspective is shaped by decades of working within the industries we advise: sector understanding, commercial context, and operating experience come together to create informed, practical judgement. We are most useful to organisations at an inflection point, where the decision is consequential and the path is not yet obvious.

Consumer Brands

Brand strategy, marketing transformation, organisation design, and growth-stage narrative development.

Sports IP & Federations

Commercial partnerships, media rights evaluation, sponsorship strategy, and long-term ecosystem development.

Investors & M&A

Commercial diligence, strategic assessment, and value-creation opportunities across media, entertainment, and consumer-facing businesses.

Film & TVC Production

Production governance, content economics, distribution strategy, and platform partnerships.

OTT & Streaming

Platform strategy, monetisation models, content economics, distribution architecture, and slate-level advisory.

Culture, Media & Entertainment Ecosystems

Advising businesses operating at the intersection of audiences, creators, platforms, partnerships, and emerging cultural behaviour.

06 — Questions, Answered

What clients ask before the first call.

A straightforward account of who we are, who we work with, and how we engage — for leaders evaluating whether the conversation is worth having.

What does MCode Ventures do?

MCode Ventures is a Mumbai-based boutique advisory firm working across media, culture, consumer brands, and sports. We help global brands and businesses enter and grow in India, support media and IP monetisation strategies, advise on marketing and brand transformation, optimise production ecosystems, and guide creative and agency partnerships.

Who is MCode Ventures for?

We work with global brands entering India, consumer businesses navigating growth, OTT platforms and publishers, sports leagues and rights holders, studios and producers, and investors evaluating media and entertainment opportunities — typically at a launch, scale, restructuring, or evaluation inflection point.

Where is MCode Ventures based?

MCode Ventures is headquartered in Mumbai and works with organisations across India, the UAE, and North America.

What makes MCode Ventures different from a large consultancy?

We are intentionally boutique and founder-led. Senior involvement remains constant throughout every engagement — from the first conversation through strategy, execution, and decision-making. Our perspective comes from years spent building and operating businesses across media, entertainment, and consumer sectors, with complete independence from agency, platform, or production-side incentives.

How do engagements with MCode Ventures work?

Most engagements begin with a short confidential brief followed by an exploratory conversation with the founders. If there is alignment, we define a focused scope, timeline, and engagement structure before moving into execution.

What experience does MCode Ventures bring?

The founding partners and roster of experts bring decades of experience across consumer brands, media, sports, entertainment, and experiential businesses — advising and building ventures across broadcast, film, OTT, partnerships, and growth-stage platforms.

07 — Field Notes

A point of view worth borrowing.

Insights on the shifts shaping India's marketing, media, sports, experiential, and digital ecosystems — informed by practical experience across brands, platforms, content, and culture.

India Entry 6 min read

Why most global brands stall in their second year in India

The first-year playbook is well documented. The compounding problem is not entry — it is what happens between months 14 and 28.

Sports IP 5 min read

Sponsorship architecture in the streaming-first era

The tier structures built for broadcast do not transfer cleanly to streaming. Here is what changes in the underlying value logic.

Production 7 min read

The new economics of long-form Indian content

Cost benchmarks built three years ago are now off by 30–40%. A practical look at how to rebuild production governance.

08 — The Founders

Boutique by choice. Senior on every mandate.

Two founding partners and an extended advisory network, three decades of operating depth. The people you meet in the first conversation are the people who do the work.

Mohit Mehra

Marketing · Strategy · Growth · Co-founder

25+ years across broadcast, film, OTT, and brand strategy. INSEAD alumnus. Has managed US$100M+ in revenues across media and entertainment ventures and built distribution infrastructure for category-defining platforms.

Shveta Mehra

Sports IP · Sponsorship · Revenue · Co-founder

Sports marketing and revenue strategy specialist with deep experience in IP management, sponsorship architecture, and commercial execution across leagues, federations, and rights holders.

Let us build
something that endures.

Expanding into India. Evaluating a media opportunity. Launching a platform. Monetising IP. If you are at any of these inflection points, we would like to hear from you.

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