About Us

Our Story

MCode Ventures was created for leaders who value thoughtful strategy, clear communication, and a partner who understands how to turn ideas into outcomes.

After decades of shaping industries, we realised that businesses do not just need advice — they need perspective, structure, and a cross-functional experience team that can help them move with purpose.

That is what we bring.

We’ve led teams across media, technology, policy, and business – building organisations, shaping talent, and working with leaders across government, industry, and global markets.
Our work spans broadcast, films, digital & OTT, marketing strategy, rights and sponsorships, content syndication, brand strategy, business strategy, and public policy. We’ve managed US$100M+ in deals and built businesses from the ground up.
Our cross sector experience gives us a wider lens, helping us see patterns early, connect dots others miss, and turn complexity into clear, actionable strategy.
Development

How We Started

Built Brand Name 

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Startup

How We Startup

Trust And Loyalty 

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Growth

Our Growth Process

International Standards 

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Maturity

Reached Worldwide

2500 Cities Worldwide 

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Retaining

Brand Partners

Gaint Investors 

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Why Us

How We Are Unique

Reliability . Care . Durability

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Built for real work, real teams, and real outcomes.

Our Philosophy

Our Team

LEADERSHIP

Mohit Mehra

Co‑Founder & Partner

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A strategist with a storyteller’s instinct and a builder’s discipline. An INSEAD alumnus with 25+ years across broadcast, film, digital, and brand strategy. Mohit has led high‑value partnerships, scaled businesses, and managed revenues exceeding US$100M. His experience spans marketing, brand strategy, business development, and cross‑border expansion. His ability to blend creativity with commercial insight makes him a trusted advisor across industries and brand categories.

Shveta Mehra

Co‑Founder & Partner

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A clear thinker with a powerful sense of deal structure and execution excellence. Shveta’s experience spans revenue management and business development for India’s leading sports brands. Creating new opportunities for brands around sports is what drives her daily coffee fix.
Her experiences at Times Music, ESPN Star Sports, MTV and Procam during her professional career shape her insights.
She brings a calm, confident approach to every engagement, turning complex challenges into well‑designed solutions.

India Growth Advisory

Prasanta K. Biswal

Senior Advisor – Strategy & Public Policy

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Prasanta is MCode’s resident statesman, a strategist with 30+ years of navigating governments, global organisations, and boardrooms with equal ease. He blends policy insight, corporate affairs expertise, and real‑world execution across sectors ranging from real estate and infrastructure to international cooperation and investment promotion. He has led the development of large‑scale assets, advised global PE‑backed platforms, and built trusted relationships with senior leaders in India and abroad. What makes him invaluable is not just his experience, but his calm, witty, unflappable way of getting complex things done. At MCode, Prasanta brings clarity, diplomacy, and sage-like strategic depth, the kind that turns ambitious ideas into actionable pathways and opens doors that matter.

Samar Singh Shekhawat

Resident Marketing, Sales, Strategy, Leadership Guru and Business Growth Rockstar

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Samar is a marketing and business powerhouse with 38 years of leadership across iconic brands including HUL, Dabur, United Breweries, Tata Consumer, Pepsi, and Spencer’s Retail. He has built and scaled businesses across India and global markets, from the USA and UK to the Middle East, Southeast Asia, and the Netherlands. A master of both steady state and startup environments, Samar blends sharp strategy with flawless execution, consistently driving consumer preference, revenue growth, and long term profitability. At MCode, he’s the resident marketing guru - the leader who simplifies complexity, sees around corners, and helps brands unlock their next level with clarity, conviction, and creative firepower.

SPORTS ADVISORY

Raju Udupa

Senior Advisor, Sports Strategy

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A seasoned sports broadcast marketer who helped shape how India watched — and how broadcasters earned. Raju brings over two decades across terrestrial television, sports rights, and syndication, with a career that spans Doordarshan’s national reach to the commercial engine behind India’s biggest cricket moments. He cut his teeth monetising private programming on DD National and DD Metro, unlocking revenue at scale. At Nimbus, he went on to build the commercial backbone of Neo Cricket and Neo Sports, eventually leading national ad sales and delivering record‑breaking revenues across marquee India series and ICC tournaments. Most recently he collaborated with leading rights holders of the highly viewed India England test series 2025 and the Asia Cup 2023. He’s known for his sharp commercial instinct, deep advertiser relationships, and an ability to deliver elevated business outcomes from sports properties.

Ayan Chakraborty

Senior Advisor, Sports Syndication and IP Monetisation

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Ayan helps the world’s biggest sporting moments find their perfect audience. From IPL and PSL to Copa America and the Euros, he turns complex media rights into clean, high‑impact distribution strategies that travel effortlessly across borders. He’s equally at home inside stadiums, where he builds on‑ground sponsorship ecosystems that let brands show up with intention, not just logos. Rights structuring, negotiations, activations that land, Ayan handles the heavy lifting, so partners get visibility that matters. Calm, sharp, and quietly unstoppable, he’s the person you want when the stakes are high and the world is watching.

Content Strategy and Production Advisory

Indrajit Nattoji

Creative Director

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Indrajit is a creator who moves comfortably between cinema, design, and fine art. An award‑winning director and visual artist, he has spent 22+ years leading Blink Pictures and shaping over 400 commercials, brand films, and immersive installations. His feature films - Aagey Se Right and AAFAT‑e‑ISHQ, sit alongside his work at I.N.K. Pictures, where he continues to explore stories rooted in identity, gender, and small‑town India through projects like Madam Driver and Radio Ghaint. Indrajit also led the creative vision for Sardar Patel: The Road to Freedom, bringing together film, sound, and spatial storytelling for a landmark museum experience. Thoughtful, inventive, and endlessly curious, he brings a distinctive blend of craft and imagination to every project he touches.

Mannat Mehra

Marketing Analyst

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A clear thinker with a powerful sense of deal structure and execution excellence. Shveta’s experience spans revenue management and business development for India’s leading sports brands. Creating new opportunities for brands around sports is what drives her daily coffee fix.
Her experiences at Times Music, ESPN Star Sports, MTV and Procam during her professional career shape her insights.
She brings a calm, confident approach to every engagement, turning complex challenges into well‑designed solutions.

MEDIA

Deepak Netram

Senior Advisor, Marketing & Media Innovation

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A marketing leader with three decades of shaping brand impact and media excellence. Deepak has partnered with some of India’s most influential companies, delivering strategic clarity and breakthrough ideas for end‑to‑end marketing and media solutions that have earned over 60 national and international awards, including Cannes Lions and Spikes Asia. As former SVP & Head of Lodestar UM’s Tata Unit, he played a pivotal role in the transformation of Tata Motors’ Passenger Vehicles and EV business during his stint. His experience spans auto, durables, retail, corporate, digital, FMCG, healthcare, and entertainment.

Avinash Hegde

Senior Advisor, Media Strategy & Partnerships

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A media leader with 25+ years of driving strategic impact across categories and brands. Avinash brings a rare blend of strategy, planning, buying, and sales expertise — consistently delivering media solutions that translate into measurable business results. He has led sports strategy for IPG, built strategic alliances, and shaped media approaches for marquee brands across auto, consumer durables, FMCG, BFSI, and B2B. His ability to combine insight, structure, and partnership‑driven execution makes him a valued advisor for organisations seeking media strategies that are both innovative and commercially grounded.

Siddhartha Kapoor

Integrated Media Specialist

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Siddhartha brings 19+ years of media leadership across GroupM, Publicis, and fast‑growth digital agencies. He has led large‑scale media strategy, buying, and performance marketing for brands like Paytm, Crocs, Nestlé, Micromax, Rocket Internet, and Sensodyne. His expertise spans media planning, negotiation, performance marketing, influencer activations, and insight‑driven execution, backed by strong command of Google, Meta, and AI‑based tools. Siddhartha is known for his strategic clarity, client trust, and ability to deliver efficient, high‑impact media solutions across categories.

Deepak Netram
Senior Advisor, Marketing & Media Innovation
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A marketing leader with three decades of shaping brand impact and media excellence. Deepak has partnered with some of India’s most influential companies, delivering strategic clarity and breakthrough ideas for end‑to‑end marketing and media solutions that have earned over 60 national and international awards, including Cannes Lions and Spikes Asia. As former SVP & Head of Lodestar UM’s Tata Unit, he played a pivotal role in the transformation of Tata Motors’ Passenger Vehicles and EV business during his stint. His experience spans auto, durables, retail, corporate, digital, FMCG, healthcare, and entertainment.

Senior Advisor, Media Strategy & Partnerships
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A media leader with 25+ years of driving strategic impact across categories and brands. Avinash brings a rare blend of strategy, planning, buying, and sales expertise — consistently delivering media solutions that translate into measurable business results. He has led sports strategy for IPG, built strategic alliances, and shaped media approaches for marquee brands across auto, consumer durables, FMCG, BFSI, and B2B. His ability to combine insight, structure, and partnership‑driven execution makes him a valued advisor for organisations seeking media strategies that are both innovative and commercially grounded.

Integrated Media Specialist
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Siddhartha brings 19+ years of media leadership across GroupM, Publicis, and fast‑growth digital agencies. He has led large‑scale media strategy, buying, and performance marketing for brands like Paytm, Crocs, Nestlé, Micromax, Rocket Internet, and Sensodyne. His expertise spans media planning, negotiation, performance marketing, influencer activations, and insight‑driven execution, backed by strong command of Google, Meta, and AI‑based tools. Siddhartha is known for his strategic clarity, client trust, and ability to deliver efficient, high‑impact media solutions across categories.

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